News

Take a trip with us to wintery Copenhagen! 🌲❄️ Warm drinks, good company, dimmed lights and that homely smell of something freshly baked... we cannot wait for the coziest time of year. Put on your favorite Christmassy beads and let’s join some historical...

Love shines bright like the stars  In the quiet elegance of winter, a tapestry of stars illuminates the night, casting a gentle glow that warms the soul. Stars guide us through the long nights, reminding us that even in darkness,...

Have you discovered the new Pingo bead? This exclusive release is available only to Club members and serves as a heartfelt tribute to King Frederik X of Denmark. The King earned his affectionate nickname, 'Pingo,' during his training with the...

A Spooky Stroll Down Memory Lane🎃 As the spooky season approaches, we’re excited to share something special from the archives—a vintage Halloween video from Trollbeads that remains one of our favorites to date! 👻 In this enchanting video (displayed below),...

In a candid Q&A, Lise Aagaard, Creative Director and founder of Trollbeads, shares her thoughts on thebrand's journey, design philosophy, and future directions. Can you highlight some of your top-selling items and explain their popularity?It's challenging to single out specific...

A trip down memory lane... In 2015, Trollbeads launched an extraordinary collection that captured the hearts of globetrotters—the City Beads. Crafted in sterling silver, these beads were inspired by nine of the world's most iconic cities, each design beautifully reflecting...

Here's a nostalgic snippet from the People's Bead event archives. This clip dates back to 2016, a time when the task of selecting the 24 finalists rested solely with Trollbeads HQ. Fast forward to today, and 'the people' now have...

It's late summer in Denmark, and we have a special visitor at Trollbeads Headquarters: the puppy, Bowie. He's an energetic and lovely puppy, and today he has a special job. He's taking part in the photoshoot for the Love of Paws...