News

Meet our CEO, Niels Robin Aagaard – Robin to those around him – and son of Trollbeads founder Lise Aagaard and Peter Aagaard. Born into a world of craftsmanship, creativity and storytelling, Trollbeads has always been a natural part of...

In celebration of Trollbeads’ 50th anniversary, we honor not just a milestone, but the story of an idea that grew into a global jewellery icon. Since its beginnings in 1976, Trollbeads has been driven by creativity, craftsmanship, and a passion...

Peace in colour and love in motion in the new Trollbeads collection   There is a moment when summer begins to hum. When light lingers on skin, colours grow bolder, and the world feels open again. Stories move freely in...

This year, Trollbeads celebrates 50 years of stories. For half a century, every bead has been designed to celebrate life's moments - big and small. A memory. A wish. A new beginning. A person you never want to forget. Because at...

Dear Club Member, This winter, our new collection Guardian Wings is inspired by the quiet strength of knowing that we are watched over and cared for — even when we cannot see it. At the heart of the collection is...

In a world that moves fast, the Danes have perfected the art of slowing down. They even have a word for it: hygge. Pronounced “hoo-gah,” hygge is more than a passing trend—it's a deeply rooted cultural philosophy in Denmark. At its...

We visited Kirsten, a Danish Trollbeads collector, on a Friday afternoon.Kirsten lives in a cozy townhouse in a small town on Zealand, Denmark. In her front yard, roses bloom, and she opens the door with a big smile, wearing a...