News

Meet our CEO, Niels Robin Aagaard – Robin to those around him – and son of Trollbeads founder Lise Aagaard and Peter Aagaard. Born into a world of craftsmanship, creativity and storytelling, Trollbeads has always been a natural part of...

In celebration of Trollbeads’ 50th anniversary, we honor not just a milestone, but the story of an idea that grew into a global jewellery icon. Since its beginnings in 1976, Trollbeads has been driven by creativity, craftsmanship, and a passion...

Peace in colour and love in motion in the new Trollbeads collection   There is a moment when summer begins to hum. When light lingers on skin, colours grow bolder, and the world feels open again. Stories move freely in...

This year, Trollbeads celebrates 50 years of stories. For half a century, every bead has been designed to celebrate life's moments - big and small. A memory. A wish. A new beginning. A person you never want to forget. Because at...

Create your own Jubilee Bracelet This year, we begin a very special chapter together. As Trollbeads marks its 50th anniversary in 2026, we invite you to embark on a new chapter, inspired by our heritage, rich in meaning, and guided...

There is a place where stories are born, hidden beneath roots, reflected in light, carried onwings. In the stillness of the forest, new beginnings unfold. Butterflies rise with spring,flowers open to the sun, and something unseen ties it all together.Welcome...

Create your own Jubilee Bracelet This year, we begin a very special chapter together. As Trollbeads marks its 50th anniversary in 2026, we invite you to embark on a new chapter, inspired by our heritage, rich in meaning, and guided...

Dear Club Member, This winter, our new collection Guardian Wings is inspired by the quiet strength of knowing that we are watched over and cared for — even when we cannot see it. At the heart of the collection is...

There is a quiet strength in feeling held — in knowing that love surrounds you, even when unseen. This season, Trollbeads invites you into the Guardian Wings Collection, a heartfelt celebration of care, connection, and protection. Inspired by guardian spirits...

In a world that moves fast, the Danes have perfected the art of slowing down. They even have a word for it: hygge. Pronounced “hoo-gah,” hygge is more than a passing trend—it's a deeply rooted cultural philosophy in Denmark. At its...

The Legacy of Avalon Avalon is more than a myth — it is a symbol of the eternal. Its name, thought to derive from the Welsh word afal (meaning “apple”), is often translated as “The Isle of Apples” — a sacred...

We visited Kirsten, a Danish Trollbeads collector, on a Friday afternoon.Kirsten lives in a cozy townhouse in a small town on Zealand, Denmark. In her front yard, roses bloom, and she opens the door with a big smile, wearing a...

Discover beauty beneath the surface 🐚🌊 The sea reflects life’s rhythm. It calms and renews, sparkles and surprises. It has long inspired stories of wonder, mystery, and transformation. Our summer 2025 collection, Tides of Treasure, captures the serenity and strength...

There is something about the Northern Lights that makes us pause—not just to look, but to feel. To see the sky suddenly come alive, awash in greens and violets that shimmer and shift like whispered secrets, is to experience something...

As spring arrives, nature awakens with vibrant life and fresh possibilities 🍃Along peaceful lakeshores, the water reflects blooming flowers and playful frogs leaping into the season. Our new 2025 Spring collection, Carpe Diem, captures this moment of renewal, inviting you to embrace...

Take a trip with us to wintery Copenhagen! 🌲❄️ Warm drinks, good company, dimmed lights and that homely smell of something freshly baked... we cannot wait for the coziest time of year. Put on your favorite Christmassy beads and let’s join some historical...

Love shines bright like the stars  In the quiet elegance of winter, a tapestry of stars illuminates the night, casting a gentle glow that warms the soul. Stars guide us through the long nights, reminding us that even in darkness,...

Have you discovered the new Pingo bead? This exclusive release is available only to Club members and serves as a heartfelt tribute to King Frederik X of Denmark. The King earned his affectionate nickname, 'Pingo,' during his training with the...

A Spooky Stroll Down Memory Lane🎃 As the spooky season approaches, we’re excited to share something special from the archives—a vintage Halloween video from Trollbeads that remains one of our favorites to date! 👻 In this enchanting video (displayed below),...

In a candid Q&A, Lise Aagaard, Creative Director and founder of Trollbeads, shares her thoughts on thebrand's journey, design philosophy, and future directions. Can you highlight some of your top-selling items and explain their popularity?It's challenging to single out specific...

A trip down memory lane... In 2015, Trollbeads launched an extraordinary collection that captured the hearts of globetrotters—the City Beads. Crafted in sterling silver, these beads were inspired by nine of the world's most iconic cities, each design beautifully reflecting...